Where We Can Help
Leadership, Strategy, Process, Product Management, and Marketing Expertise
- Over 30 new products and services launched that were highly differentiated, drove growth, and created new markets
- Development and delivery of multi-year product strategies and roadmaps
- Creation and marketing of integrated “as-a-service” solutions and pricing models that delivered recurring revenue growth
- High ROI messaging, demand generation, and sales support programs that grew the sales funnel and improved sales team effectiveness
Org & Team Building
- How do we create a product management team that works effectively across functions?
- What's the best marketing structure as we focus on building and supporting a sales funnel?
Leverage years of experience in creating effective global teams to make the right full-time hiring decisions and put them in the right team structure to setup success.
Strategy Development & Execution
- How do we capture the ongoing voice of our customers and learn from wins & losses?
- How do we properly set, justify, and manage "as-a-service" pricing?
- How do we create and communicate a product roadmap aligned with customer needs and our company vision?
Strategy is the allocation of limited resources. It’s critical at all levels and stages of growth-- prioritizing new opportunities, capacity management, process optimization, go-to-market, lead generation, and market development.
Market Research & Analytics
- How do we deliberately enter and grow new regions, industries, and segments?
- What are the 3-5 key metrics that allow us to best manage our development and sales pipelines?
- Where is the best ROI on our marketing spend?
- Do we understand our customers' experience and attitudes toward us?
Having no data or metrics turns decision-making into simply guessing. Having dozens of metrics distracts and dilutes focus. Our real-world experience can help identify the handful of key product and go-to-market measures needed to effectively manage and grow the business.
Install Internal Processes, Structure, and Communication
- How do we systematically analyze and decide on the best new projects instead of just listening to who shouts the loudest?
- How do we create practical, effective product development and marketing processes that create speed and not slow us down?
- What's needed to keep everyone across functions on the same page and motivated?
There are important but not necessarily urgent foundations that often get put off until ongoing delays, quality issues, and/or flat sales create urgency. The best product development and go-to-market processes deliver speed AND quality within your market constraints. Stage-gate…agile…a combination of both…what matters most is the effectiveness of your processes, systems, communication, structure, buy-in, and execution that delivers results and creates competitive advantage.
Why Not Just Hire a CMO?
"Just" is the key word. Hiring the right executive is a critical decision that takes time and money. More companies are finding the value in a fractional model that creates budget freedom and focuses on building a world-class team to execute the right strategies sooner than later.